World Cup 2010: goals, glamour and recycled bottles

Football fans will be unlikely to notice the difference – Brazil will still be playing in their iconic yellow strip, Portugal's Ronaldo will be garbed in red and the Dutch will, as always, be playing in orange.

But the shirts worn by many of the world's leading footballers at this summer's World Cup in South Africa will be different in one crucial respect – each of them will have been made from up to eight recycled plastic bottles.

Late yesterday, Nike unveiled the shirts that will be worn by the players and fans of the eight national teams it sponsors, confirming that whatever the colour of the shirts they will be greenest to date.

"With today's announcement, we are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment," said Charlie Denson, Nike brand president.

The company said that its fabric suppliers sourced discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was ultimately converted to fabric for the jerseys.

Mock emergency ahead of 2010 World Cup

British Consular officials in South Africa have staged a mock emergency to help test responses to a major disaster during the 2010 World C ...

adidas The Argentina 2010 World Cup Track Jacket in White & Blue,Jackets for Women, Medium,White


Product Description

adidas The Argentina 2010 World Cup Track Jacket in White & Blue,Jackets for Women: Model is wearing a size Small Zip-up track jacket with; embroidered adidas logo and Argentina soccer logo on front at opposite sides; striped color detail throughout; embroidered design inside of hood and felt design on back; 100% polyester. By adidas

Adidas WC 2010 Repliqué Soccer Ball, White/Black/Pure Yellow, 5

Adidas

List Price: $25.00
Price: $23.60
You Save: $1.40 (6%)

Product Details

  • Replica of the World Cup 2010 South Africa official match ball
  • High-quality materials and construction offer exceptional durability
  • Polyurethane construction. Ball comes deflated.

Product Description

#42026 Kick it in the World Cup 2010 Jabulani means to celebrate in Zulu, one of the 11 languages of South Africa, and the design of the Jabulani has 11 colors to honor those 11 languages, in addition to the 11 communities of South Africa and and the 11 players on a team. The 11 colors also honor the fact that this is adidas' 11th FIFA World Cup ball.
Get World Cup fever with the adidas® 2010 Replica World Cup match ball from adidas. High-quality materials and construction offer exceptional durability

The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.

The adidas name dates back to 1948, deriving from the first two syllables of Adi Dassler’s first and last name. One year later, Adi Dassler registered the Three Stripes as a trademark. After a period spanning almost 70 years, the Dassler Family withdrew from the company in 1989, and the enterprise was transformed into a corporation ("Aktiengesellschaft"). French-born Robert Louis-Dreyfus was Chairman of the Executive Board from April 1993 to March 2001. It was he who initiated adidas’ flotation on the stock market in November 1995. adidas--a name that stands for competence in all sectors of sport around the globe. Today, the adidas product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.


adidas The France 2010 World Cup Track Jacket,Jackets for Women, Medium,Sky Blue


Product Description

adidas The France 2010 World Cup Track Jacket,Jackets for Women: Model is wearing a size Small Zip-up track jacket with zip pockets and drawcord hood; embroidered adidas logo and France soccer logo on front at opposite sides; zip pocket at chest; striped color detail on sleeves; embroidered design inside of hood and on back; 100% polyester. By adidas